There's no doubt that environmental messages are increasingly being heard and that more and more people are doing what they can to live greener lifestyles. With this growing interest and demand in products which are ecologically-responsible, ethical and non-toxic, organic or eco products are taking established places alongside their conventional, mainstream, counterparts.
There seem to be two main aspects to the heightened popularity of eco products – there are, of course, the environmental and ethical attributes, but there's also the idea that "eco" equates to natural and non-toxic.
To what extent though, are we being misled - or even outright conned - by ambiguous labelling or gratuitous use of the words "eco" or "organic"? There is absolutely no doubt in my mind that this, in fact, is a widespread problem, with the exception of organic food items, which are very strictly monitored.
Too many manufacturers are exploiting the good intentions of the public with cleverly worded descriptions which can suggest that a product is something it's not, with the beauty and textiles industries being amongst the worst culprits, although they're not the only offenders.